So you’ve got a website! But you need to draw them hits in and get more noticed locally, Don’t fear here are five easy tips you can do yourself to help you along your way.
Customers love to shop local, and since most local searches happen on Google, this is a great place to be listed. If you have a company address, you can add your business and site to google maps, and this is perfect for when people search locally.
All you need is a Google account and head over to Google Business and sign up, here you can add your location to Google maps, add your website and create a company Google account. Once you have verified your address, you will appear on google maps when someone searches for you locally.
2. Title Tags & Meta
Title tags are important to any website big or small! Having good well-written title tags will help boost your rankings and make you look good in the searches. Never use the same title for a page, be unique and descriptive, Same with meta descriptions makes them catchy to the point and include your focus keywords. Remember this is the first thing people read on Google to see if you are a good match.
Having a sitemap is a good idea, it helps Google crawl your site. Getting a site map is easy you can find a few online tools to help you create this and just upload to your site’s hosting. If you have a WordPress site, you can install Yoast SEO which will do this for you.
Don’t forget to head over to Google Webmaster Tools and submit your sitemap in XML Format, this helps Google crawl your site quicker.
It’s also handy to have a page with all your site links on so users can find what they are looking for quickly.
4. Great Content
It’s all about content, Write good informative content google likes well-written content include your keywords naturally and write in-depth about the topic of the page, your title tags should also reflect this.
If you use WordPress again, Yoast SEO is a great tool to guide you. Your content also needs to look appealing too.
5. inbound links
Inbound links, these are links within your content that go to other key pages of your site, for example, if you mention a service you offer within your content you should link to the relevant page, this enables Google to find and crawl pages easier within your website.
Linking to other pages within content also helps direct customers to the main parts of your site.
For example, we mention “Web Design” within our homepage content this links to our web design page. It also helps users find what they are looking for, bonus!
There you have it, Simple easy to do tips.
With these simple tips, Google should start to pick up and crawl your site a lot easier; Sometimes the little changes make the most impact!
Don’t expect to see results instantly, as Google can take some time to update. SEO can improve businesses to no end and it goes way beyond this, but these are just some helpful tips we believe everyone should be doing.